The Perfect Press Kit

Concert & Festival Producer, Guitarist Doug Cox on how to make a winning Press Kit: WHAT and WHO is it for? I often develop different press kits for different situations – one that sells me as a session guy, one that sells me as a live performer and one that sells me as an industry person, as well. A WELL WRITTEN BIO – Hire someone. It doesn't hurt to drop a couple hundred dollars and get a really good writer. Find someone who loves your music, not someone who just wants to take your money. AVOID BUZZ WORDS – things like “unique”, “individual”, “innate abilities”. People that read a lot of press kits get turned off by that kind of language because it's so common. AT LEAST TWO PHOTOS – Really

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